President-elect Donald Trump, who campaigned heavily on reducing grocery prices during the 2024 race, has admitted that fulfilling this pledge may be “very hard.”

In an interview with Time magazine, marking his recognition as “Person of the Year,” Trump acknowledged the difficulty of reversing rising costs but expressed optimism about potential solutions.

When asked if failing to lower food prices would define his presidency as a failure, Trump responded, “I don’t think so. Look, they got them up,” referring to the Biden administration. “I’d like to bring them down. It’s hard to bring things down once they’re up. You know, it’s very hard.”

Trump outlined his plan to address rising prices, citing increased energy production and fixing supply chain issues as key strategies. “I think energy is going to bring them down. I think a better supply chain is going to bring them down. The supply chain is still broken. It’s broken,” he said.

During a recent appearance on NBC’s Meet the Press, Trump credited his election victory to his focus on immigration and economic issues, including groceries. “I won on the border, and I won on groceries,” he told host Kristen Welker. “Very simple word, groceries. When you buy apples, when you buy bacon, when you buy eggs, they doubled and tripled in price. I won an election based on that. We’re going to bring those prices way down.”

Despite the challenges, Trump reiterated his commitment to tackling inflation and reducing household costs for American families.