Singer D’ banj has said music is not enough to sustain the lifestyle musicians crave. The Kokomaster, who recently indicated his reason for veering into luxury designer perfume brands, noted it reverberates with him as a person of style.
“When it comes to lifestyle, you dress how you wanna be addressed. I am a definition of fashion and definition of lifestyle. And that’s what I bring in. And I’ve used so many perfumes in the past.
“And when I had the opportunity, I was reached out to by my partners in Dubai, I had to take the opportunity. I told the perfume specialist that I wanna smell rich, like D’banj.”
The father of two explained global music stars attained wealth, not through music but other businesses. He said: “I tell people this, music brings you into the room but what you do in that room is entirely up to you.
“So if you’ve read, which I know you have, you see that I’ve been more focused, especially when I became a family man. It’s my sixth year in marriage, and ever since then, I’ve looked for several platforms that would keep my fame and family intact.
“So if you were to Google Jay Z or the wealthiest musicians in the world, you would see that only 10 percent of their wealth is probably from music.
“I’m just trying to say that if you look at Kanye as a billionaire, Jay Z is a billionaire, and maybe he got like 100 million from music. The rest are from business and that is what Nigeria needs.
He added: “I was telling someone we need such a structure and the right merchandise. And then, of course, you can always make music. Music will forever be in me; I’m always going to release music.
“I won’t say that music is not as profitable, but music alone is not enough to attain that luxury lifestyle that musicians love.”
Ada Peter
