In a notable shift from his usual approach, former President Donald Trump delivered a speech at his Bedminster Golf Club in New Jersey, focusing on economic policy rather than his typical personal attacks. Standing amidst everyday grocery items like breakfast oats, bread, and sausage, Trump detailed what he claimed were price increases under the current administration, such as a 38% rise in flour and a 46% increase in eggs. Although he did take jabs at Vice President Kamala Harris, accusing her of being a “communist” and questioning her love for the country, the speech was more policy-focused than usual.

Trump’s attempt to connect with voters on economic issues, particularly the effects of inflation, was evident as he criticized what he called “Kamala’s price hikes.” Despite some inaccuracies in his claims—such as the assertion that bread and coffee prices have risen when, in fact, they have fallen according to the Bureau of Labor Statistics—Trump’s speech aimed to resonate with those feeling the pinch of high inflation.

This approach marks a response to mounting concerns within Republican circles about Trump’s ability to effectively counter Harris, who has become the presumptive Democratic nominee. Some Republicans, including former advisor Kellyanne Conway, have urged Trump to focus more on policy insights rather than insults. While Trump continued to make unsubstantiated claims about the 2020 election and illegal immigration, his focus on economic issues signaled an attempt to recalibrate his campaign strategy.