Business|Entertainment

Wema Bank Signs Davido As ALAT Brand Ambassador

Wema Bank has announced the signing of David Adeleke, popularly known as Davido, as a brand ambassador for ALAT by Wema, its digital bank.
Recall how, just before his 29th birthday, the award-winning musician raised N201 million by posting his account information on social media and asking industry friends and colleagues to donate. He then added N50 million to the pool and stated that the money will be donated to orphans across the country.
Ademola Adebise, the Managing Director and Chief Executive Officer of Wema Bank, praised Davido’s artistry, including his body of work and charity, saying that it takes a true altruist to accomplish what he did by giving away all the donations, during a ceremony at the company’s headquarters.
Davido’s selection as the bank’s ambassador, he continued, validates the bank’s strategic repositioning efforts and youth-centric approach.
He said, “We welcome you warmly to our great family— the home of innovators and enterprising people who meet our customer’s needs with innovative products and excellent services that fit their lifestyles and empower their aspirations. You are set for a good time with us and we assure you this relationship would be mutually beneficial.”
Speaking on the brand ambassadorship and his association with the bank, Davido said, “I am excited to join the Wema Bank family and look forward to the great things we will achieve together.”

Ada Peter

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