As is customary in American politics, most voters typically start paying attention to the presidential election after the Labor Day holiday. With that milestone marking the unofficial end of summer, a noticeable shift in focus toward politics is expected, especially among swing voters in key battleground states who will ultimately decide the race for the White House.
In line with this heightened attention, a highly anticipated presidential debate is set to take place, featuring Donald Trump and Kamala Harris going head-to-head for the first time. This event, held in Philadelphia on Tuesday night, will also mark the first in-person meeting between the two candidates and is expected to draw tens of millions of viewers.
For many, this debate will offer a first look at Ms. Harris beyond her appearances at rallies. Before replacing Joe Biden at the top of the Democratic ticket in July, her national profile was relatively low despite her nearly four years as vice president. Her late emergence on the big stage is highly unusual, as American political norms generally allow candidates to introduce themselves to the nation during primary campaigns earlier in the election cycle.
Unlike her competitors, Harris did not participate in this year’s primary process. Her previous bid for the Democratic nomination in 2019 ended before any primary votes were cast, hindered by poor messaging and difficulty in articulating her vision. This time, however, her low profile might actually be a strategic advantage, allowing her to shape her image on her own terms, emphasizing her humble background, record as a prosecutor, and commitment to upholding fundamental rights like access to abortion.
Harris is positioning herself as a candidate of change and a fresh face for the future, despite her tenure in the current administration. Trump, meanwhile, has criticized her as a dangerously radical liberal, but his attacks have relied on statements and policy positions from her 2019 primary campaign. Back then, Harris advocated for more progressive stances, such as a ban on fracking and universal free healthcare—positions she has since distanced herself from.
By avoiding a primary contest this cycle, Harris has also avoided having to make promises that could be used against her in the general election. This has left Trump with fewer direct attacks based on her current platform. Instead, his critiques rely on outdated positions, potentially weakening their impact.
Harris recently announced new tax proposals, including a smaller tax increase on the investment earnings of Americans making over $1 million a year, contrasting with President Biden’s previous proposals. Such moderate policy shifts are not likely to have garnered significant support in a Democratic primary, highlighting the strategic differences in her current campaign approach.
