Reality TV star and entrepreneur, Natacha Akide, popularly known as Tacha, has launched her much-anticipated 24-hour Guinness World Record (GWR) beauty marathon in Lagos an ambitious attempt to set a new record for the most makeovers done in 24 hours.
The challenge began at 8:00 p.m. on Saturday at the John Randle Centre for Yorùbá Culture & History, as part of the Tacha Beauty Festival, which runs from October 10 to 12, 2025.
According to her team, the marathon involves 150 models, with Tacha and her crew working nonstop for 24 hours in a historic bid to spotlight Nigeria’s beauty industry on the global stage.
Before the event kicked off, Tacha paid an emotional tribute to her late mother. A large banner displayed at the venue bore the message:
“Every makeover, every smile, every moment today is for you. Your legacy lives through me.”
The reality star was seen kneeling before the banner in silent reflection and prayer before officially beginning the record-breaking attempt.
The event attracted a massive turnout of fans, influencers, and celebrities, including Hilda Baci, Broda Shaggi, Dabota Lawson, Nons Miraj, Liquorose, Somadina Anyama, and Samuel Banks, who all came out to support her historic feat.
Organisers maintained a coordinated process as models took turns for their makeovers, though a few participants raised mild concerns over meal delays caused by the large attendance.
The marathon is expected to run through the night and conclude on Sunday, after which official documentation and video evidence will be submitted to Guinness World Records for verification.
If validated, Tacha’s attempt will mark another major milestone for Nigeria in the global record books following in the footsteps of recent record-breakers like celebrity chef Hilda Baci.
