Nigerians will pay 7.5 percent value-added tax (VAT) on all ad placements from January 1, 2022, Facebook has revealed.
The social media giant in a statement issued on Thursday disclosed that the charge will apply to those buying ads for businesses or personal purposes in compliance with the implementation of a value-added tax (VAT) in Nigeria.
The new 7.5 percent VAT charge will also apply to Instagram ads. The statement read;
“Due to implementation of a value-added tax (VAT) in Nigeria, Facebook is required to charge VAT on the sale of ads to advertisers, regardless of whether you’re buying ads for business or personal purposes.
“All advertisers with a business country of Nigeria will be charged an additional 7.5% VAT on advertising services purchased beginning 1 January 2022.
“If you’re registered for VAT and provide your VAT ID, your VAT ID will show up on your ads receipts.
“In the event that you’re entitled to recover the VAT, this may help you recover any VAT you paid to the Nigerian tax authorities if you are a VAT registered business in Nigeria.”
Facebook (now META) is the parent company of Instagram, FB Messenger, and Facebook social media channels.
Instagram advertising will be subject to the new 7.5 percent VAT levy.
Ada Peter
